Our Full Service Process

Billions of websites are out there, all competing for the attention of your audience. How do you maximize your chance of success? Simple:  plan for success. Our process has been refined to deliver quality from start to finish and ensure your success. CleverStart is unique in that the diversity of our backgrounds helps provide a global perspective on what it will take to accomplish your goals, by combining excellence in technology with real life business experience.  Here is our process:

1. Know Your Outcome

This is the critical first step that gives direction to the entire project. A series of questions help us determine your goals for the website project, so that we can focus the rest of our process on meeting those goals.

  • Is your website a sales tool, a storefront, or a digital business card?
  • Who is your target audience?
  • How will you measure success?
  • In what time frame do you wish to achieve your goal?

2. Gathering of Information and Requirements

Now that we know what we are working towards, we must figure out the nuts and bolts of the operation. The devil is in the details. Defining what your website actually does, and how to best accomplish it creates the scope of work, and technical specifications for your project. Both parties must be on the same page for us all to accomplish our goals and meet your expectations.

3. Making the Plan

The scope of work is broken down into its separate components, and milestones for completion are created. Individual components are assigned to specific team members with time and resource allocation being scheduled.  Don’t feel overwhelmed, this might sound like a lot for our clients who have a very simple project, but we put everything we have into even the smallest projects.

4. Executing the Plan

This is where we get down and dirty.  Code is written, graphics are created, content is written. Everything that needs to happen for the website to become a reality takes place accordingly.

5. Refine, Test, Refine Again, and Deliver

Almost finished now, the project is subjected to usability tests, bug screening, and final graphical and content refinements. Again, the devil is in the details, which is why we make sure everything looks great, works properly, and flows smoothly.  Upon delivery the project undergoes further monitoring to ensure operation to specifications.

6. Promote and Market

All of the planning and proverbial blood, sweat, and tears is all for nothing if no one sees it.  We work with you to develop advanced SEO programs and strategies to market and promote your business and your website through the use of technology, are all to drive visitors to the new website. Continued refinement and testing of the marketing message is employed to ensure optimal user conversion.

7. Ongoing Analysis, Refinement

If you stop moving, everyone will pass you by. Continued marketing and support will keep the website fresh, and relevant. Additions or upgrades are performed to further enhance user experience. Data collected from users is analyzed to recommend further modifications if needed.

 

Feel free to contact us with questions here

 

Web Development E-Commerce Content Management Ruby on Rails